The United Nations: Youth & Climate change

Pictured are the faces of the refugees that are directly effected by global climate change. A face to a name, a story to a problem. A narrative that show the humanistic toll. 

Billboards & Wheat-paste posters throughout the city will help narrate the journey of a climate refugee.

The December of 2018, the UN officially recognized the term “climate refugee” for the first time.” The landing page of the microsite we constructed will feature all 5 identities and how they define the term “climate refugee” based off their own narrative.

On the microsite, people will be able to see a map of where the climate refugees are migrating in live time.

The campaign is accompanied by a Refugee Trail. The trails will be set up in metropolitan cities across the world. Each trail will spread across 15 miles representing one half of the average distance that a climate refugee travels in a day. The snap codes will help walkers to quickly access the microsite.

Both the refugees and the youth are restless. Being restless is the common ground and allows for connection, and that can be manifested through the power of social media.Through personal social media profiles across various platforms like WhatsApp, Facebook and Instagram, climate refugees will be able to connect with youth throughout the world to show their day to day struggles.

The Ask:

The United Nations and the Secretary General’s Youth Envoy asked for an international multimedia campaign to empower young people to step-up specific climate actions.

Our Approach

Build a bridge between climate refugees and the world, enabling future generations to help mitigate global climate change.

Restless is more than an adjective. It is a cry for change. With everything happening around them, climate refugees are unable to rest their feet nor their minds. They are constantly on the move, constantly worrying. Our audience is also restless; they want to help but don’t know where to start. 

The Direction

In no way can we put our audience in the shoes of the climate refugees but we can share emotions and feelings. We wanted to create visuals that makes viewers feel unsettled and anxious just like situation of climate refugees that we wanted to story tell.