Art Director

DAVID

DAVID MINSUB CHOE

My South Korean immigrants renewed the name book from the library twice before naming me David (hella creative). In addition, my Korean name doesn’t have a meaning (boo). These past 25 years have been a journey adding meaning and depth to the brand.

In the year 2022,

David Minsub Choe wants people to remember his smile.

David Minsub Choe appreciates the complexities of assembling a cake just as much as putting together a brand.

David Minsub Choe would rather climb a summit than relax by a pool.

David Minsub Choe desperately needs to move out of his childhood room.

Please help. This is a cry for help.